in Influenced Pipeline from HIMSS26
By Justin Barnes and Jake Reid
Growth Performance is proud and excited to share that the clients we supported at HIMSS26 generated a combined $350 million in influenced pipeline from the event, and the results speak to what becomes possible when strategy and execution are fully aligned.
HIMSS26 brought together more than 25,000 healthcare and health tech professionals in Las Vegas, including thousands of C-suite executives and decision-makers. For our clients, industry-leading technology companies shaping the future of healthcare, the conference represented a strategic opportunity to own the room, deepen relationships with the right people, and accelerate conversations that were already in motion. Growth Performance was engaged to ensure every touchpoint was intentional and built for impact, from the first outreach email to the last dinner conversation.
The strategy centered on one core belief: that the most powerful thing a brand can do at a major conference is convene the right people in the right room. That requires doing the hard work before the event begins. Identifying the accounts that matter most, mapping the right contacts within them, building outreach that earns attention, and designing experiences that give senior leaders a genuine reason to show up and stay engaged. Growth Performance filled rooms for presentations and thought leader roundtables, executed executive dinners, coordinated multi-channel activation campaigns, and managed the full arc of engagement from pre-event strategy through post-event follow-up, with every step tracked and accountable.
When events are treated as demand generation engines, with discipline, precision, and a genuine commitment to the attendee experience, the results follow. $350 million in influenced pipeline across our clients at a single event reflects what Growth Performance delivers for the brands it partners with. Growth Performance is grateful to our clients for the trust placed in the team at one of healthcare’s biggest stages, and the work of building toward what comes next is already underway.
The relationships built through this work speak for themselves, and Growth Performance welcomes those conversations as part of any partnership discussion. Our clients gladly serve as references for any organization evaluating Growth Performance as a partner.
How can we serve you?
Growth Performance delivers revenue outcomes by bridging the gap between opportunity and action. Whether augmenting your sales and marketing teams or designing go-to-market strategies, we drive measurable growth for healthcare innovators.
